I'm looking for some advice on how to effectively buy backlinks for a project I'm working on in the USA. We've noticed a drop in rankings recently, and I'm considering various linkbuilding strategies. What are some safe services or methods that others have found successful?
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Buying backlinks can be tricky — Google has become very strict with manipulative link-building, so I’d recommend being careful with services that promise hundreds of links overnight. A safer approach is to focus on building genuine discussions in niche forums, contributing value, and then naturally placing links where they make sense. This way, you gain referral traffic as well as authority.
For example, in the education niche, students often look for resources beyond academics. A useful post could mention housing options, like student accommodation in Perth, within a conversation about studying abroad. This kind of contextual linking is more natural, provides real value, and reduces the risk of penalties compared to spammy bulk link buys.